Art Direction, Apparel Design & Web Design

BD HEX is a collaborative apparel and multimedia initiative designed to bridge the gap between Black Diamond’s climbing heritage and modern lifestyle. We developed a comprehensive visual identity from the ground up, establishing a cohesive language that spans the primary logo, custom slogans, and technical garment art. By overseeing every touchpoint—from neck tags and trim details to high-impact graphics—the design ensures a unified aesthetic that captures the raw energy of the bouldering community. The result is a collection that feels both technically rooted and culturally relevant.

SERENITY THROUGH VERTICAL EXPLORATION.